TORA’s hand in the McLaren World’s Fastest Gamer. This event was a qualifier to become a professional sim racer with McLaren F1.

Not our first rodeo, we worked with high-profile clients to create a professional event with the tools we had.

This poster was based on CJ Wilson Racing, the title sponsor of this qualifier event, with their logo prominantly featured (a reference to the Cayman Cup a year prior), with the colour scheme based on McLaren’s Indy 500 car at the time.

Instagram spot for TORA British GT eSports 2017. This would become the sequal to the first half of a season, a triple header in the winter prior.

This year British GT were more forgiving of the brand identity as the eSports segment had a clear divergence from the real event.

Aforementioned winter triple header for British GT.

An obvious reference to classic travel posters, these three rounds are iconic in the real BGT equivalent calendar.

The colour palette of first two rounds, featured in the UK, together make the colours of the Union Flag. The third round, at Spa, features the colours of the Belgian flag.

A charity event for Billy Monger, a very young Formula 4 driver who became a double amputee after an accident on track.

Poster based on his racing colours and his iconic dab.

Following this charity event, this poster was picked to be placed trackside at Thruxton for the BTCC round that weekend (see following slide).

TASCAR is the imaginatively named stock-car oval racing event at TORA themed after a famous series in the USA.

With three manufacturers at play, each with hundreds of horsepower and not much else, the name here was obvious. This is a mockup of an entry ticket which was used as a poster to promote the event.

A basic web layout test for the new TORA website. The grey squares at the top represented the 8 disciplines at TORA and when hovered would highlight in the discipline’s colour scheme.

The CJ Wilson Racing Cayman Cup was a simple, yet effective, spec racing series with title sponsors CJ Wilson Racing and Logitech. The success of this event eventually led to the 570 Challenge with McLaren.

CJ Wilson Racing is an established real-world race team specialising in Porsches, with the iconic CJ signature emblazoned on the rear quarters as represented in this poster.

Promotional poster for the 2016 TORA British GT Championship. Branding guidelines were more strict here.